Affordable, high-design bedroom furniture
Our Story

Our Story

Dreamland started with a simple belief: a good bedroom shouldn't feel out of reach.

We supply many of New Zealand's most respected furniture and bedding retailers because they trust us to deliver products that are well designed, great value, and reliable. That promise sits at the heart of everything we do.

In 2012, we opened our doors in East Tamaki, Auckland. Our focus was simple. We wanted to bring well designed mattresses and bedroom furniture to New Zealand homes without the inflated price tags that often come with premium items. Over time, we built more than just a product range. We built a new way of doing things. We are design led, value driven, and obsessed with the details that make sleep feel better every single night.

A New Zealand company built by a maker’s mindset

Dreamland is New Zealand owned and led by our founder, Gary. Born in Hong Kong and raised here in New Zealand, Gary grew up with a fascination for how things are made and a deep appreciation for systems that work smoothly. That balance still shapes Dreamland today. You will find it in products that feel considered and a business that cares about reliability.

Why we care so much about sleep

Sleep is not just downtime. It is where your body resets. It is where your mind clears. It is where recovery happens, whether you are training, working long hours, raising kids, or just trying to feel more like yourself again.

That is the heart of our Sleep x Performance philosophy. Your bed should support your life, not just fill a room.

We design and select products that help you wake up feeling better through superior support, comfort, and lasting durability.

Designed with intention and made with trusted partners

We work with long term manufacturing partners overseas, and we do not take that lightly. We choose factories we trust. We visit regularly. We push for better consistency, better materials, and better outcomes. Whenever possible, we support responsible sourcing and ethical practices because how something is made matters.

Quality you can feel and value you can trust

We are not here to chase the cheapest option. We are here to deliver real value through:

  • Thoughtful designs that suit modern homes
  • Comfort options for different sleepers and preferences
  • Solid constructions built for years of use
  • Strict quality checks because the small things matter


Built on trust and long term thinking

Dreamland has grown because people come back. We serve families, renters, homeowners, and accommodation providers who want something dependable. We have never believed in cutting corners for a quick win. We would rather build slowly, improve constantly, and earn trust the right way.

If you are discovering Dreamland for the first time, welcome!

If you have slept on us before, thank you!

Either way, we hope you find something here that makes your bedroom feel like the best place in the house.

Exceptional customer service

As a business-to-business enterprise, we recognise that our furniture is only as good as our customer service. We see our clients as business partners and our sales representatives travel throughout the North Island to understand each retailer’s market and needs. Email and phone service is reinforced by regular face-to-face meetings over a drink or a meal. We’re not afraid of feedback, because it helps us to fine tune our customer support. In a recent customer service survey:

  • 65% of customers said our customer service representative was ‘extremely helpful’, while the remaining 35% said ‘very helpful’.
  • For stock availability, 72% of customers were ‘satisfied’ and 28% were ‘very satisfied’.
  • For pricing, 90% of customers said our products are ‘about the right price’.
  • Overall, 57% of our customers are ‘extremely satisfied’ and the remaining 43% are ‘very satisfied’.

What our client says

I would like to acknowledge Gary and his team at Dreamland. We have been dealing with Gary now coming up to 4 years and our experience with him has been amazing and very professional. He has helped us grow our business which has been really good. He has personally been working with us trying to find product that would work for our business in our area because every area is very different not everything works.

If we think something could work for us we would discuss with Gary and he gets on to it straight away. Their delivery service is really good too and the system he uses helps us give customers a good indication of when they can receive their order. I would also like to acknowledge Yoyo Liu who is the Representative for Dreamland. She also helps with ideas and services with us. Thank you Gary and Team we look forward to a very successful 2020 with your help.

Dave & Fiona, Bedpost Te Rapa

Store Finder

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  • Direct Furniture Outlet 43 Ford Road, Onekawa, Napier 4110 Phone: 06 650 1387 Google Map
  • BedsRus Ravenswood 7 Garlick Street, Ravenswood, Woodend 7610 Phone: 03 420 1112 Google Map
  • The Lounge Suite Studio 211/219 Anglesea Street, Hamilton Central, Hamilton 3204 Phone: 07 834 0328 Google Map
  • The Bedroom Store Hamilton 856 Victoria Street, Hamilton Central, Hamilton 3204 Phone: 07 834 0437 Google Map
  • The Bedroom Store Mount Wellington 39D Mount Wellington Highway, Mount Wellington, Auckland 1060 Phone: 09 215 8635 Google Map
  • The Bedroom Store Papakura 132 Great South Road, Papakura, Auckland 2110 Phone: 09 298 5792 Google Map
  • Home Living Direct 12F Link Drive, Wairau Valley, Auckland 0627 Phone: 021 440 348 Website Google Map
  • Beds4u Hastings 302 Hastings Street North, Hastings 4122 hastings@beds4u.co.nz Phone: 022 123 9787 Website Google Map
  • Beds4u Waipukurau 38 Ruataniwha Street, Waipukurau 4200 waipukurau@beds4u.co.nz Phone: 022 123 5157 Website Google Map
  • Beds4u Dannevirke 47 High Street, Dannevirke 4930 dannevirke@beds4u.co.nz Phone: 022 123 0747 Website Google Map
  • Beds4u Palmy 294 Cuba Street, Palmerston North 4410 palmy@beds4u.co.nz Phone: 022 034 4410 Website Google Map
  • Beds4u Levin 241 Oxford Street, Levin 5510 levin@beds4u.co.nz Phone: 022 123 4193 Website Google Map
  • Beds4u Masterton 120 Queen Street, Masterton 5810 masterton@beds4u.co.nz Phone: 022 034 4411 Website Google Map
  • Beds4u Lower Hutt 33 Rutherford Street, Hutt Central, Lower Hutt 5010 lowerhutt@beds4u.co.nz Phone: 022 854 6500 Website Google Map
  • Beds4u Thorndon 153 Thorndon Quay, Pipitea, Wellington 6011 thorndon@beds4u.co.nz Phone: 022 345 0072 Website Google Map
  • Beds4u Papanui Northlands Shopping Centre, Shop 39, 55 Main North Road, Papanui, Christchurch 8051 papanui@beds4u.co.nz Phone: 022 854 1500 Website Google Map
  • Beds4u Tower Junction 1 Picton Avenue, Addington, Christchurch 8011 towerjunction@beds4u.co.nz Phone: 022 345 0073 Website Google Map
  • Beds4u Hornby Unit 2A, 6 Tower Street, Hornby, Christchurch 8042 hornby@beds4u.co.nz Phone: 022 466 7411 Website Google Map
  • Beds4u Kerikeri 32a Klinac Lane, Waipapa 0295 kerikeri@beds4u.co.nz Phone: 022 123 4079 Website Google Map
  • Beds4u Whangarei 38 Bank street, Whangarei 0110 whangarei@beds4u.co.nz Phone: 022 123 4954 Website Google Map
  • Beds4u Silverdale 3/15 Central Boulevard, Silverdale 0932 silverdale@beds4u.co.nz Phone: 022 123 4472 Website Google Map
  • Beds4u Wairau Park 171 Target Road, Wairau Valley, Auckland 0627 wairaupark@beds4u.co.nz Phone: 022 854 5500 Website Google Map
  • Beds4u Henderson 5 Vitasovich Avenue, Henderson, Auckland 0612 henderson@beds4u.co.nz Phone: 022 034 4401 Website Google Map
  • Beds4u Avondale 1793 Great North Road, Avondale, Auckland 1026 avondale@beds4u.co.nz Phone: 022 034 4402 Website Google Map
  • Beds4u Newmarket 435 Khyber Pass Road, Newmarket, Auckland 1023 newmarket@beds4u.co.nz Phone: 022 034 4404 Website Google Map
  • Beds4u Sylvia Park 393 Mount Wellington Highway, Mount Wellington 1060 sylviapark@beds4u.co.nz Phone: 022 034 4403 Website Google Map
  • Beds4u Onehunga 5 Gloucester Park Road, Onehunga, Auckland 1061 onehunga@beds4u.co.nz Phone: 022 034 4405 Website Google Map
  • Beds4u Papakura 159 Great South Road, Papakura, Auckland 2110 papakura@beds4u.co.nz Phone: 022 034 4406 Website Google Map
  • Beds4u Thames Shop-22, Goldfields Shopping Centre, Thames 3500 thames@beds4u.co.nz Phone: 022 034 4414 Website Google Map
  • Beds4u Nelson 40 Vanguard Street, Nelson South, Nelson 7010 Phone: 022 390 0773 Website Google Map
  • Beds4u Matamata Unit 2, 41 Waharoa Road East, Matamata 3400 matamata@beds4u.co.nz Phone: 022 034 4407 Website Google Map
  • Beds4u Cambridge 74 Duke Street, Cambridge 3434 cambridge@beds4u.co.nz Phone: 022 854 8500 Website Google Map
  • Beds4u Te Awamutu 280 Alexandra Street, Te Awamutu 3800 teawamutu@beds4u.co.nz Phone: 022 123 9707 Website Google Map
  • Beds4u Tauranga 65 Chapel Street, Tauranga 3110 tauranga@beds4u.co.nz Phone: 022 034 4408 Website Google Map
  • Beds4u Mt Maunganui Unit 3/12B Owens Place, Mount Maunganui 3116 mt.maunganui@beds4u.co.nz Phone: 022 123 4172 Website Google Map
  • Beds4u Rotorua 1210 Amohau Street, Rotorua Central Mall, Rotorua, 3010 rotorua@beds4u.co.nz Phone: 022 034 4409 Website Google Map
  • Beds4u New Plymouth 241 Devon Street East, New Plymouth 4310 newplymouth@beds4u.co.nz Phone: 022 034 4413 Website Google Map
  • Beds4u Napier Unit A5, 170-180 Taradale Road, Pirimai, Napier 4112 napier@beds4u.co.nz Phone: 022 123 3157 Website Google Map
  • Superfurn 1222 Hinemoa Street, Rotorua 3010 Phone: 07 348 0025 Google Map
  • Taupo Beds 14 Gascoigne Street, Town Center, Taupō 3330 Phone: 07 217 7077 Google Map
  • Te Puke Furniture 47 Jellicoe Street, Te Puke 3119 Phone: 07 220 7777 Google Map
  • Bedpost Botany 451 Ti Rakau Drive, Botany Downs, 2013 Phone: 09 273 8088 Google Map
  • Bedpost Christchurch 100 Moorhouse Avenue, Addington, Christchurch 8011 Phone: 03 421 6997 Google Map
  • Bedpost Manukau 67 Cavendish Drive, Manukau City Centre, Auckland 2104 Phone: 09 218 8313 Google Map
  • Bedpost Mt Maunganui 1A/2 Owens Place, Mount Maunganui 3116 Phone: 07 578 3045 Google Map
  • Bedpost Mt Wellington 39c Mount Wellington Highway, Mount Wellington, Auckland 1060 Phone: 09 570 7052 Google Map
  • Bedpost Nelson 62 Saint Vincent Street, Toi Toi, Nelson 7010 Phone: 03 546 9796 Google Map
  • Bedpost Newmarket 27 Crowhurst Street, Newmarket, Auckland 1023 Phone: 09 520 2221 Google Map
  • Bedpost Pukekohe 15 Wrightson Way, Pukekohe 2120 Phone: 09 963 1825 Google Map
  • Bedpost St Lukes 1 Wagener Place, St Lukes, Auckland 1025 Phone: 09 846 8632 Google Map
  • Bedpost Tauriko 33 Taurikura Drive, Tauriko, Tauranga 3110 Phone: 07 220 9368 Google Map
  • Bedpost Te Rapa 9 Maui Street, Te Rapa, Hamilton 3200 Phone: 07 850 5272 Google Map
  • Bedpost Wellington 240 Thorndon Quay, Pipitea, Wellington 6011 Phone: 04 473 5303 Google Map
  • Bedpost Westgate Westgate Lifestyle Centre, 57-61 Maki Street, Westgate, Auckland 0814 Phone: 09 416 0158 Google Map
  • Cambridge Furniture 81 A Queen Street, Cambridge 3434 Phone: 027 823 4444 Google Map
  • Comfort Beds 5/12b Owens Place, Mount Maunganui 3116 Phone: 07 262 3091 Google Map
  • Dreambeds Botany 500 Ti Rakau Drive, Auckland 2013 Phone: 09 274 3695 Google Map
  • Forlongs Furnishings Limited 6 Rawhiti Street, Frankton, Hamilton 3204 Phone: 07 847 9089 Google Map
  • Mattress Warehouse 601 Karamu Road North, Akina, Hastings 4122 Phone: 06 878 2202 Google Map
  • MODA Furniture Limited 32 Saleyards Road, Ōtāhuhu, Auckland 1062 Phone: 09 296 8888 Google Map
  • New Moon Furniture 998 Great South Road, Penrose, Auckland 1061 Phone: 09 579 8289 Google Map
  • Bedpost Tauranga 33 Taurikura Drive, Tauranga 3110 Tauriko@bedpost.co.nz Phone: 072209368 Website Google Map